This week, 777.be released the two ads, shot in Paris in January 2022, online and on TV. With millions of views accumulated in previous campaigns since 2019, this new chapter between the two Belgian giants aims to build on that success. 28, 2022 (GLOBE NEWSWIRE) - Belgian online casino and sportsbook operator 777.be has strengthened its collaboration with Hollywood star Jean-Claude Van Damme with its third set of gambling themed commercials.